Sensory evaluation is a scientific method used to assess and analyze the qualities of food and beverages through our senses: sight, smell, taste, touch, and hearing. Trained panels or everyday consumers participate in taste tests to provide feedback on various attributes, such as flavor, texture, and aroma. This process helps food manufacturers improve their products and ensure they meet consumer preferences. In addition to food, sensory evaluation can also be applied to other products, like cosmetics and fragrances. By understanding how people perceive these items, companies can enhance their offerings and create more appealing experiences for their customers.