A hedonic scale is a measurement tool used to assess people's preferences and feelings towards products, experiences, or stimuli. It typically ranges from negative to positive values, allowing respondents to express their level of enjoyment or satisfaction. This scale is commonly used in market research, psychology, and sensory evaluation to quantify subjective experiences. Researchers often use hedonic scales in studies involving food, consumer goods, and even media content. By analyzing the data collected from these scales, companies can better understand consumer preferences and improve their offerings to enhance customer satisfaction and engagement.