Seasonal advertising refers to marketing strategies that align with specific times of the year, such as holidays or seasonal events. Businesses often create targeted campaigns to promote products or services that are relevant to these occasions, like Christmas, Halloween, or summer sales. This approach helps brands connect with consumers' emotions and needs during these periods. By leveraging seasonal themes, companies can increase brand visibility and drive sales. For example, a retail store might offer discounts on winter clothing during the holiday season, while a restaurant may feature special menus for Valentine's Day. Seasonal advertising can effectively capture consumer attention and boost engagement.