Promotional campaigns are strategic efforts by businesses to boost awareness and sales of their products or services. These campaigns often use various marketing techniques, such as discounts, special offers, or advertisements, to attract customers. For example, a clothing store might run a promotional campaign during the holiday season, offering 20% off all items to encourage shoppers to buy gifts. In addition to discounts, promotional campaigns can include events, contests, or social media challenges to engage customers. A restaurant might host a giveaway on Instagram where participants can win a free meal by sharing a post. These tactics help create excitement and draw attention to the brand.