Holiday marketing refers to the strategies and tactics businesses use to promote their products or services during specific holiday seasons, such as Christmas, Thanksgiving, or Valentine's Day. This approach often includes special promotions, themed advertising, and festive decorations to attract customers looking for gifts or seasonal items. During holiday marketing campaigns, companies may utilize various channels, including social media, email newsletters, and in-store displays, to reach their target audience. Effective holiday marketing can boost sales, enhance brand visibility, and create a memorable shopping experience for consumers, ultimately leading to increased customer loyalty.