Seasonal strategies refer to business approaches that capitalize on the changing seasons to optimize sales and marketing efforts. Companies often adjust their product offerings, promotions, and advertising campaigns to align with seasonal trends, such as holidays, weather changes, or cultural events. This helps them attract customers during peak times and manage inventory effectively. For example, retailers may promote summer clothing in the spring and holiday decorations in the fall. Additionally, businesses can use seasonal data to forecast demand, ensuring they have the right products available when customers are most likely to buy. This strategic planning enhances overall profitability.