Sean John is a fashion brand founded by the American rapper and entrepreneur P. Diddy in 1998. The brand is known for its urban-inspired clothing, including men's apparel, accessories, and fragrances. It gained popularity for its stylish designs that appeal to a youthful audience. In addition to clothing, Sean John has expanded into various product lines, including women's wear and children's clothing. The brand has received several awards for its contributions to the fashion industry and continues to be a significant player in urban fashion, reflecting contemporary trends and culture.