P. Diddy, born Sean Combs on November 4, 1969, is an American music producer, rapper, and entrepreneur. He gained fame in the 1990s with his record label, Bad Boy Records, which launched the careers of several artists, including The Notorious B.I.G.. Diddy is known for his contributions to hip-hop and R&B music, as well as his distinctive style and charisma. In addition to his music career, P. Diddy has ventured into various business endeavors, including fashion with his Sean John clothing line and beverage brands like Ciroc vodka. He has received multiple awards, including Grammy Awards, and is recognized as a significant figure in the entertainment industry.