Diddy, born Sean Combs on November 4, 1969, is an American music producer, rapper, and entrepreneur. He gained fame in the 1990s with his record label, Bad Boy Records, which launched the careers of several artists, including The Notorious B.I.G.. Diddy is known for his contributions to hip-hop and R&B music, as well as his distinctive style and business acumen. In addition to music, Diddy has expanded his brand into various industries, including fashion and beverages. He founded the clothing line Sean John and has been involved in the development of the Ciroc vodka brand. Diddy has received numerous awards, including multiple Grammy Awards, highlighting his influence in the entertainment industry.