A brand is a unique name, symbol, or design that identifies and differentiates a product or service from others in the market. It represents the values, quality, and reputation of a company, helping consumers recognize and choose their offerings. Brands can include well-known names like Nike or Coca-Cola, which have established strong identities over time. Brands also play a crucial role in marketing and consumer behavior. They create emotional connections with customers, influencing their purchasing decisions. A strong brand can lead to customer loyalty, where consumers repeatedly choose a specific brand over competitors, such as preferring Apple products for their design and functionality.