Schramm Model of Communication
The Schramm Model of Communication is a communication theory developed by Wilbur Schramm in the 1950s. It emphasizes the importance of shared experiences between the sender and receiver, suggesting that effective communication occurs when both parties have common ground. The model illustrates how messages are encoded, transmitted, and decoded, highlighting the role of feedback in the communication process.
In this model, the sender encodes a message, which is then transmitted through a channel to the receiver, who decodes it. The model also acknowledges the influence of noise, which can disrupt the message. Overall, the Schramm Model underscores the dynamic nature of communication and the necessity of mutual understanding.