Wilbur Schramm was an influential American communication theorist, often referred to as the "father of communication studies." He played a key role in establishing communication as a distinct academic discipline. Schramm founded the Institute for Communication Research at Stanford University and later served as the first president of the International Communication Association. Schramm's work focused on the processes of communication and the impact of media on society. He developed the Schramm Model of Communication, which emphasized the importance of feedback in the communication process. His research laid the groundwork for future studies in media effects and communication theory.