The Schramm Model of communication, developed by Wilbur Schramm in the 1950s, emphasizes the importance of shared experiences between the sender and receiver. It suggests that effective communication occurs when both parties have a common understanding or background, allowing them to interpret messages accurately. This model highlights the role of feedback, which helps to clarify and enhance the communication process. In the Schramm Model, the communication process is depicted as a continuous cycle involving encoding, decoding, and feedback. The model illustrates that noise, or any interference, can disrupt this cycle, making it essential for communicators to minimize barriers to understanding. Overall, it underscores the dynamic nature of communication.