Scent marketing is a strategy that uses specific fragrances to influence consumer behavior and enhance their shopping experience. By creating a pleasant atmosphere, businesses aim to attract customers, encourage them to stay longer, and ultimately increase sales. This technique is often employed in retail stores, hotels, and restaurants. The effectiveness of scent marketing is based on the connection between smell and emotions. Certain scents can evoke memories or feelings, making customers more likely to associate positive experiences with a brand. For example, a bakery might use the smell of fresh bread to create a warm and inviting environment, encouraging customers to make purchases.