Sensory marketing is a strategy that engages consumers' senses—sight, sound, smell, taste, and touch—to enhance their experience with a brand or product. By appealing to these senses, companies aim to create emotional connections and memorable experiences that influence purchasing decisions. For example, a retail store might use pleasant scents or background music to create a welcoming atmosphere. This approach can also involve the use of packaging design that attracts attention visually or taste tests that allow consumers to sample products. Overall, sensory marketing seeks to make products more appealing and to foster brand loyalty through sensory engagement.