Olfactory branding is a marketing strategy that uses specific scents to create a memorable brand experience. By associating a unique fragrance with a brand, companies aim to evoke emotions and enhance customer loyalty. This technique can be seen in various industries, including retail, hospitality, and automotive, where scents are carefully chosen to reflect the brand's identity. The effectiveness of olfactory branding lies in its ability to influence consumer behavior. Research shows that certain smells can trigger memories and feelings, making customers more likely to engage with a brand. Notable examples include Starbucks, which uses a coffee aroma to create a welcoming atmosphere, and Abercrombie & Fitch, known for its signature scent in stores.