Satisfaction measurement is the process of assessing how content customers or employees are with a product, service, or experience. This can be done through surveys, interviews, or feedback forms that ask specific questions about their feelings and experiences. The goal is to gather data that helps organizations understand what they are doing well and where they can improve. By analyzing the results, businesses can identify trends and areas for enhancement, ultimately leading to better customer service and employee engagement. Common tools used in satisfaction measurement include Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Employee Engagement Surveys.