The Customer Satisfaction Score (CSAT) is a key performance metric used by businesses to gauge how satisfied customers are with their products or services. Typically measured through surveys, customers are asked to rate their satisfaction on a scale, often from 1 to 5 or 1 to 10. The results help companies understand customer perceptions and identify areas for improvement. CSAT is important because it provides direct feedback from customers, allowing businesses to make informed decisions. A higher CSAT score indicates better customer experiences, which can lead to increased loyalty and repeat business. Companies often use CSAT alongside other metrics like Net Promoter Score (NPS) and Customer Effort Score (CES) for a comprehensive view of customer satisfaction.