A sales presentation is a structured communication designed to persuade potential customers to purchase a product or service. It typically includes an overview of the product's features, benefits, and value proposition, often supported by visual aids like slides or demonstrations. The goal is to engage the audience and address their needs or concerns. During a sales presentation, the presenter may also share testimonials or case studies to build credibility. Effective presentations often involve interactive elements, allowing the audience to ask questions and express their opinions. This approach helps to create a connection and fosters trust between the presenter and the potential buyer.