Sales training is a structured program designed to enhance the skills and knowledge of sales professionals. It focuses on various aspects such as communication, negotiation, and customer relationship management to improve sales performance and drive revenue growth. Effective sales training equips individuals with the tools they need to understand customer needs and close deals successfully. By incorporating real-world scenarios and role-playing exercises, participants can practice their skills in a supportive environment, ultimately leading to increased confidence and better results in their sales efforts.