Sales policies are guidelines that outline how a business conducts its sales activities. These policies help ensure consistency in pricing, discounts, and customer interactions. They also define the terms of sale, including payment methods, return policies, and warranty information, which helps protect both the business and its customers. Having clear sales policies can improve customer satisfaction by setting clear expectations. For example, a well-defined return policy allows customers to understand their options if they are not satisfied with a product. Overall, effective sales policies contribute to a smoother sales process and foster trust between the business and its customers.