Sales opportunities refer to potential chances for a business to sell its products or services to customers. These opportunities can arise from various sources, such as market demand, customer inquiries, or networking events. Identifying and pursuing these opportunities is crucial for driving revenue and growth. Businesses often analyze their target market to uncover sales opportunities. This can involve researching customer needs, monitoring industry trends, and leveraging tools like CRM software to track leads. By effectively managing these opportunities, companies can increase their chances of closing deals and expanding their customer base.