Sales conversion refers to the process of turning potential customers, or leads, into actual buyers. This involves various strategies and techniques aimed at persuading individuals to make a purchase. The conversion rate is often measured as a percentage, indicating how many leads successfully become customers. Effective sales conversion relies on understanding customer needs and providing solutions that meet those needs. Tools such as customer relationship management (CRM) systems and sales funnels can help businesses track interactions and optimize their approach, ultimately increasing the likelihood of closing a sale.