The SMART criteria is a framework used to set effective goals. It stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Each component helps ensure that goals are clear and reachable, making it easier to track progress and stay motivated. By following the SMART criteria, individuals and organizations can create structured objectives. For example, instead of saying "I want to get fit," a SMART goal would be "I will exercise for 30 minutes, five times a week, for the next three months." This clarity helps in maintaining focus and achieving desired outcomes.