OKR, which stands for Objectives and Key Results, is a goal-setting framework used by organizations to define and track their objectives and the outcomes that measure their success. The main purpose of OKRs is to ensure that everyone in the organization is aligned and working towards common goals, enhancing focus and accountability.
Each OKR consists of a clearly defined objective, which is a qualitative goal, and several key results that are quantitative measures of progress. This structure helps teams prioritize their efforts and assess their performance regularly, fostering a culture of transparency and continuous improvement.