Royal Asscher is a renowned diamond company founded in 1854 in Amsterdam, Netherlands. It is famous for its unique diamond-cutting techniques and the creation of the Asscher cut, a square-shaped diamond cut that enhances brilliance and sparkle. The company has a rich history, including the cutting of the famous Cullinan diamond, one of the largest diamonds ever discovered. The brand is known for its commitment to quality and craftsmanship, ensuring that each diamond meets high standards. Royal Asscher also emphasizes ethical sourcing, promoting responsible practices in the diamond industry. Their diamonds are often sought after for engagement rings and fine jewelry.