De Beers is a multinational corporation known for its diamond exploration, mining, and trading. Founded in 1888 in South Africa, it has played a significant role in the diamond industry, controlling a large portion of the world's diamond supply for many years. The company is also recognized for its marketing campaigns, which have popularized diamonds as symbols of love and commitment. In addition to mining, De Beers is involved in various aspects of the diamond value chain, including retail and jewelry design. The company operates several mines and has partnerships with other firms to ensure a steady supply of diamonds. Its commitment to ethical sourcing and sustainability has become increasingly important in recent years.