The ancient Romans had a rich tapestry of customs that shaped their daily lives. One important custom was the celebration of festivals, such as Saturnalia, which honored the god Saturn and involved feasting, gift-giving, and social role reversals. Family was central to Roman life, and customs surrounding marriage and funerals were significant, emphasizing the importance of lineage and honoring ancestors. Another notable custom was the practice of patronage, where wealthy individuals, known as patrons, provided support to less fortunate clients in exchange for loyalty and services. This system reinforced social hierarchies and fostered community ties, reflecting the values of Roman society.