The "Rise of Asia" refers to the rapid economic growth and increasing global influence of Asian countries, particularly in the late 20th and early 21st centuries. Nations like China, India, and Japan have experienced significant advancements in technology, manufacturing, and trade, contributing to their status as major players in the global economy. This shift has led to a rebalancing of power, with Asia becoming a hub for innovation and investment. The region's growing middle class and urbanization have further fueled demand for goods and services, making it a critical area for international business and cooperation.