Retail strategy refers to the comprehensive plan that a business employs to attract customers and drive sales. It encompasses various elements such as pricing, product selection, and promotional tactics, all aimed at enhancing the shopping experience and maximizing profitability. A well-defined retail strategy helps businesses differentiate themselves in a competitive market and build lasting relationships with their customers. In today's dynamic retail environment, companies must adapt their strategies to meet changing consumer preferences and technological advancements. This includes leveraging data analytics to understand customer behavior, optimizing supply chains, and utilizing digital platforms to enhance customer engagement. By doing so, retailers can create a more personalized shopping experience and foster brand loyalty.