Retail innovations refer to new ideas and technologies that improve the shopping experience for customers and enhance operational efficiency for businesses. Examples include the use of mobile payment systems, which allow customers to pay using their smartphones, and self-checkout kiosks, which enable shoppers to scan and pay for items without cashier assistance. Another significant innovation is the integration of augmented reality (AR) in retail, allowing customers to visualize products in their own space before purchasing. Additionally, data analytics helps retailers understand consumer behavior, enabling personalized marketing strategies and inventory management, ultimately leading to increased sales and customer satisfaction.