Retail distribution refers to the process of delivering products from manufacturers to consumers through various channels. This can include physical stores, online platforms, and direct sales. The goal is to make products available to customers in a convenient and efficient manner, ensuring that they can easily access what they need. Different types of retail distribution include wholesale, where products are sold in bulk to retailers, and direct-to-consumer models, where manufacturers sell directly to shoppers. Effective retail distribution strategies help businesses reach their target audience and maximize sales while managing inventory and logistics efficiently.