Direct-to-consumer (DTC) is a business model where companies sell their products directly to customers, bypassing traditional retail channels. This approach allows brands to have more control over their marketing, pricing, and customer relationships. DTC brands often use online platforms to reach consumers, making it easier for them to shop from home. Many DTC brands focus on building strong connections with their customers through personalized experiences and targeted advertising. This model has gained popularity in various industries, including fashion, beauty, and food, as it enables companies to gather valuable data about consumer preferences and behaviors.