Retail customers are individuals or groups who purchase goods and services for personal use rather than for resale. They typically shop at various establishments, including grocery stores, clothing retailers, and online marketplaces. Retail customers seek products that meet their needs, preferences, and budgets. These customers play a crucial role in the economy, driving demand for products and influencing market trends. Their purchasing behavior can be affected by factors such as advertising, seasonal promotions, and customer service. Understanding retail customers helps businesses tailor their offerings and improve customer satisfaction.