Consumers are individuals or groups who purchase goods and services for personal use. They play a crucial role in the economy by driving demand for products, which encourages businesses to produce and innovate. Whether it's buying groceries, clothing, or electronics, consumers make choices based on their needs, preferences, and budgets. In today's world, consumers are also becoming more aware of their impact on the environment and society. Many are choosing to support sustainable brands and ethical practices. This shift influences companies to adopt greener methods and prioritize social responsibility, creating a more conscious marketplace for everyone, including businesses and communities.