Shopping behavior refers to the actions and decisions made by consumers when purchasing goods or services. This includes how they search for products, evaluate options, and ultimately make a purchase. Factors influencing shopping behavior can include personal preferences, social influences, and marketing strategies. Different types of shopping behavior can be observed, such as impulse buying, where consumers make spontaneous purchases, or planned shopping, where they research and prepare before buying. Additionally, the rise of online shopping has changed how consumers interact with brands, leading to new trends in e-commerce and consumer engagement.