Rakuten Group is a Japanese e-commerce and online retail company founded in 1997 by Hiroshi Mikitani. It operates a diverse range of services, including online shopping, digital content, and financial technology. The company's flagship platform, Rakuten Ichiba, is one of Japan's largest online marketplaces, connecting millions of buyers and sellers. In addition to e-commerce, Rakuten Group has expanded into various sectors such as telecommunications, with its mobile service Rakuten Mobile, and digital banking through Rakuten Bank. The company aims to create a comprehensive ecosystem that enhances customer experiences across its multiple services.