Rakuten Ichiba is a major online marketplace based in Japan, operated by Rakuten, Inc.. Launched in 1997, it allows various merchants to sell their products directly to consumers, offering a wide range of items from electronics to clothing. The platform is known for its unique points system, where customers earn points on purchases that can be redeemed for discounts on future orders. With millions of users and thousands of sellers, Rakuten Ichiba has become one of the largest e-commerce sites in Japan, competing with other global platforms.