Qualitative research is a method used to gather in-depth insights into people's thoughts, feelings, and behaviors. It focuses on understanding the meaning behind social phenomena rather than quantifying data. Researchers often use techniques like interviews, focus groups, and observations to collect rich, descriptive information. This type of research is particularly useful in fields like sociology, psychology, and anthropology, where understanding human experiences is essential. By analyzing patterns and themes in the data, researchers can develop theories and insights that help explain complex social issues and inform practices or policies.