Quantitative research is a method used to gather numerical data and analyze it using statistical techniques. This type of research often involves surveys, experiments, or observational studies, allowing researchers to quantify behaviors, opinions, or trends. By collecting measurable data, researchers can identify patterns and make predictions about larger populations. One of the key features of quantitative research is its focus on objectivity and reliability. Researchers often use tools like questionnaires or statistical software to ensure that their findings are accurate and can be replicated. This approach is commonly used in fields such as psychology, sociology, and market research to inform decision-making and policy development.