Purple Carrot is a meal delivery service that specializes in plant-based meals. Founded in 2014, it offers a variety of vegan recipes and pre-portioned ingredients, making it easy for customers to prepare healthy dishes at home. The service caters to different dietary preferences and aims to promote a sustainable lifestyle. Customers can choose from weekly meal plans that include breakfast, lunch, and dinner options. Each recipe is designed to be simple and quick to prepare, often taking around 30 minutes. Purple Carrot also provides nutritional information and cooking tips to enhance the meal preparation experience.