Public Opinion Theory explores how individual beliefs and attitudes shape collective viewpoints within a society. It examines the factors influencing public opinion, such as media, political events, and social interactions. Understanding these dynamics helps researchers and policymakers gauge how public sentiment can affect decision-making and governance. The theory also considers the role of surveys and polls in measuring public opinion. These tools provide insights into what people think about various issues, from politics to social matters. By analyzing this data, scholars can identify trends and shifts in public attitudes over time, contributing to a deeper understanding of democratic processes.