Survey research is a method used to gather information from a group of people, known as a sample, to understand their opinions, behaviors, or characteristics. Researchers create a set of questions, often in the form of a questionnaire, and distribute it to participants. This approach helps in collecting data that can be analyzed to identify trends and patterns within a larger population, such as consumers or voters. The results from survey research can be used in various fields, including marketing, politics, and social sciences. By analyzing the responses, researchers can make informed decisions, develop strategies, or gain insights into public sentiment, ultimately helping organizations better meet the needs of their target audience.