Mass communication refers to the process of transmitting information to a large audience through various media channels. This includes traditional platforms like television, radio, and newspapers, as well as digital formats such as social media and websites. The goal is to reach a wide range of people simultaneously, often for purposes like informing, entertaining, or persuading.
The field of mass communication encompasses various disciplines, including journalism, public relations, and advertising. Professionals in this area create content that can influence public opinion and shape cultural norms. Understanding mass communication is essential for navigating today's information-rich environment.