Public opinion polling is a method used to gauge the views and preferences of a specific group of people, often the general public. Polls typically involve asking a sample of individuals questions about their opinions on various topics, such as politics, social issues, or consumer preferences. The results are then analyzed to understand trends and predict behaviors. These polls can be conducted through various means, including telephone interviews, online surveys, or face-to-face interactions. Organizations like Gallup and Pew Research Center are well-known for conducting public opinion polls, providing valuable insights that can influence decision-making in areas like politics and marketing.