Psychography is a method used to analyze and understand the psychological characteristics of individuals or groups. It combines elements of psychology and demographics to create detailed profiles that can help in various fields, such as marketing, education, and social research. By examining factors like personality traits, values, and behaviors, psychography provides insights into how people think and make decisions. This approach is often used in conjunction with market research to tailor products and services to specific audiences. It can also aid in advertising strategies by identifying the motivations and preferences of potential customers, leading to more effective communication and engagement.