Promozione (Promotion) refers to the activities and strategies used by businesses to communicate the value of their products or services to potential customers. This can include advertising, sales promotions, public relations, and personal selling. The goal is to increase awareness, generate interest, and ultimately drive sales. Effective promotion often involves understanding the target audience and selecting the right channels to reach them. Common methods include social media campaigns, email marketing, and traditional advertising methods like television and print. By utilizing these techniques, companies aim to enhance their brand visibility and encourage customer engagement.