Promotional media refers to various tools and platforms used to advertise products, services, or brands. This can include traditional formats like print ads, television commercials, and radio spots, as well as digital formats such as social media posts, email campaigns, and online videos. The goal of promotional media is to reach potential customers and encourage them to take action, such as making a purchase or visiting a website. Effective promotional media often combines creative content with strategic placement to maximize visibility and engagement. Marketers analyze audience demographics and preferences to tailor their messages, ensuring they resonate with the target market. Common examples of promotional media include billboards, social media ads, and influencer partnerships.