Promotional marketing is a strategy used by businesses to promote their products or services through various incentives. This can include discounts, free samples, contests, or giveaways aimed at attracting new customers and retaining existing ones. The goal is to increase brand awareness and drive sales by encouraging potential buyers to try a product or service. Companies often use promotional marketing during special events or product launches to create excitement and engagement. By leveraging social media and other advertising channels, businesses can reach a wider audience and enhance their visibility in the market. Effective promotional marketing can lead to increased customer loyalty and long-term success.