Promotional activities are strategies used by businesses to increase awareness and sales of their products or services. These activities can include advertising, special discounts, contests, and events. For example, a company might run a social media campaign to showcase a new product, encouraging customers to share their experiences online. Another common promotional activity is offering coupons or limited-time offers to attract new customers. Businesses often participate in trade shows or community events to connect with potential buyers and promote their brand. Overall, these activities help create excitement and interest, ultimately driving sales and customer loyalty.